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Let’s start with the obvious: If you’d told me 10 years ago — heck, even five — that Starbucks would be hiring full-time globe-trotting...

After 20 years building brands, leading campaigns, launching products, and occasionally talking clients off the ledge during rebrands...

Let’s face it: content marketing is hitting that awkward age. It’s no longer the shiny new toy, but it’s not old enough to retire. It’s tried everything — infographics, webinars, thought leadership pieces with disturbingly vague titles — and yet, audiences still ghost it. So what gives?

Before I first met Sterling Sharpe, I was told — warned, really — to manage my expectations. The man didn’t talk to the media, didn’t do...